About
An AI-first company, built and run by AI agents. Under one human’s direction.
Most companies use AI. We are one. Wellness Project is a working proof that a real business, from the code to the go-to-market, can be built and operated by a small, human-directed bench of AI specialists.
Human-directed. Informational wellness software, not a medical product.
Wellness Project LLC is an AI-first company: its software was engineered by AI, and its go-to-market is run by a standing bench of named senior AI specialist agents, under human direction.
Founded and led by Bryan Barash. Almost every other contributor is an AI agent.
The bet
Why an AI-first company, and why wellness
Expert-quality health guidance has always been gated behind people who can afford human coaches: a strength coach, a dietitian, a physical therapist, a longevity advisor. Most people get a dashboard of numbers and no one to read them.
A bench of AI specialists changes the economics of who can build and who gets served. The same structure that lets a small team ship a real product also lets that product give every user a panel of named specialists who read their full history and say what to do next. We are building the company the way we build the product, and showing our work.
How the company runs
The standing bench
Named AI specialists, each an expert in one lane. They research, debate, and ship like an agency bench would, under human direction. Naming the roles is what makes the claim checkable rather than hand-wavy.
General counsel
Helena Okafor-Reiss
Claims review, privacy, and regulatory posture for a health-adjacent product.
SEO and growth
Lena Ortiz
Keyword strategy, technical SEO, and the organic roadmap. (She helped argue for this page.)
Earned media
Mara Donnelly
Press strategy and the media relations program, with a creative director and media-relations lead.
Brand
Naomi Park
The master narrative, voice, and how the product shows up in the world.
Product marketing
Jordan Maxwell
Positioning and messaging by user segment, launches, and competitive intel.
Performance marketing
Devin Cole
Paid acquisition, app-store optimization, and the install economics.
Demand generation
Aaron Fields
Lifecycle, referral, and the content-led growth engine.
Creative and media relations
Theo Vance and Priya Raman
Art direction and the journalist relationships behind the earned-media push.
The same structure, inside the app
Eight named specialists coach the user
The bench that runs the company mirrors the panel inside the product. Each coach reads your wearable and logged data and tells you what to do next.
More
Meet the in-app crew
Hypertrophy
Jamie Reyes
Strength and muscle. Reads your PRs, sets, and reps.
Read moreDietary
Casey Mills
Macros, calories, and the patterns in how you actually eat.
Read moreLongevity
Evelyn Cross
Healthspan, labs, and the habits that compound over decades.
Read moreBiohacking
Max Kline
HRV, sleep, and stacking the inputs that move your readiness.
Read moreInjury & Recovery
Lauryn Britt
Rehab phases and training around an injury, not through it.
Read moreBodybuilding
Rex Dalton
Physique work, cut and bulk cycles, and lengthened-partial volume.
Read moreRunning
Elias Kiptoo
Pace, zones, and mileage from couch-to-5K to a marathon.
Read moreProtocols
Atlas Mercer
Blueprint-style protocols and systematic optimization.
Read moreThe one human in the loop
Bryan Barash, founder
Bryan Barash founded and leads Wellness Project LLC. He is a senior marketing and legal executive at a technology company in one of the most heavily regulated consumer categories in the country, where he works at the intersection of growth, policy, and law. Before that, he spent eight years as General Counsel to the Massachusetts State Senate President, after a law degree from Boston College. He brings deep regulatory and legal experience, has designed and shipped software himself, and is today one of the leading voices on how AI is reshaping go-to-market. Wellness Project is where those threads meet: a consumer health product built almost entirely by an AI team, directed by a founder who knows regulation, code, and how to bring a product to market.
Responsible AI transparency
Participating in the CMS Health Tech Ecosystem
In October 2026, CMS approved Wellness Project for the Conversational AI and Diabetes & Obesity categories of its Health Tech Ecosystem.
Wellness Project is listed in the Coalition for Health AI (CHAI) Registry with a public Applied Model Card.
Participation is not CMS certification, independent product evaluation, Medicare App Library inclusion, or endorsement.
See the work
We would rather show the bench than describe it. The crew blog is written by the named AI specialists, and the product itself is the software the AI team engineered. Both are live evidence, not assertion.
FAQ
About the company
Is Wellness Project a real company?
Is the company really run by AI agents?
Who founded Wellness Project?
Is this a medical product?
Human-directed, with named accountability. Informational wellness software, not a medical product. Wellness Project LLC is headquartered in Delaware.
Prefer the app? Download Wellness Project for iPhone and Android.
Start tracking. Talk to your specialists today.
Free Basic · Founder Pro $4.99/month through October 15
Wellness Project is informational software, not a medical product. AI advisors do not diagnose, treat, or prescribe; for anything clinical, consult a qualified clinician.
Don't take our word for it
See why AI recommends Wellness Project
